We brought this project to life with:
Brand strategy and design
Marketing campaign
Creative design
Advertising design
Large format design and print
Video production
Photo manipulation
Print advertising
Digital advertising
BACKGROUND
MediaWorks approached us with the
brief to conceptualise the look and
feel for The Sound radio station.
THE CHALLENGE
To create a brand that would be easily recognised, relate to the target audience and visually representing the type of
music played on The Sound.
THE WORK
We created the The Sound's new brand and identity, then rolled this out using billboards, advertisements, bus backs
and digital banners.
Once the brand was successfully completed we designed The Sound’s marketing campaigns including the ‘Know Your Sound’ campaign. This involved using iconic music legends to bring the creative to life and promote the ‘Know Your Sound’ competition.
Our work on the ‘Know Your Sound’ campaign helped it to become a finalist for the
Best Marketing Campaign Award at the 2017 NZ Radio Awards.
““…the ‘Know Your Sound’ campaign got nominated today for Best Marketing Campaign at the NZ Radio Awards. A good chunk of that goes to the amazing artwork Braincell created so well done! Couldn’t have done it without you :-)””