We brought this project to life with:
Graphic design
3D Visualisation
Project management
BACKGROUND
With the National Diesel Dirt & Turf Expo being Australia’s largest construction industry expo, it’s one of the main annual events for Doherty Couplers & Attachments to showcase their earthmoving attachments.
THE CHALLENGE
We were given the challenge to cohesively group Doherty Couplers & Attachments and Augertorque under the Kinshofer parent company’s umbrella. The main objective was to give each company equal exposure.
THE WORK
To create a full visual display and print material based on the stand concept. In addition, to help Doherty & Augertorque grasp how the stand would look, we created a 3D visualisation to bring the concept to life.
The DDT Expo is a key tradeshow based on the amount of business it generates for exhibitors, and this year, as part of the Kinshofer Group, Doherty wanted to pair up with their Australian sister company, Augertorque and create their largest exhibition stand to date.
Using 3D to help visualise banner placement and size, the 3D became a vital tool to edit and refine the layout, and showcase products including new technology and a wide variety of attachments from Kinshofer, Doherty and Augertorque.
The exhibition stand was a hit with customers and suppliers. As a result, the stand took top accolades Winning Best Large Stand and Best Overall Stand.
Congrats to Doherty!
““Cheers Janine and the boys, we are all winners!””