We brought this project to life with:
Conceptualisation
Storyboarding / Script Writing
Character Development
Voiceover
2D Animation
Project Management
BACKGROUND
Too many people are dying or being seriously injured on Dunedin’s roads and nearly half of those deaths and injuries involve vulnerable roads users – children, the elderly, pedestrians and people on bikes or motorcycles.
THE CHALLENGE
To create a friendly animation highlighting how with lower speeds and better infrastructure such as crossing points with shorter crossing distances and better visibility, can increase road safety around schools.
THE WORK
Braincell was commissioned by Dunedin City Council to create a 2-minute animation for Connecting Dunedin. This animation was used to promote School Road Safety on their website and various social media platforms.
As an educational piece, the client brief was to cleverly convey the problems they were facing with road safety and what they were going to do to rectify these issues within a fun, friendly and down-to-earth animation.
Using the script as a reference, we created the storyboard and all necessary assets for client approval. With After Effects, the characters, props, and environment were animated and accompanied by music and sound effects to bring the project to life.
View the final animation below.
““So clever! Thanks for all your work on this, I’m really happy with how it’s turned out. Hopefully, we’ll be working together again in the future.””