We brought this project to life with:
Conceptualisation
Storyboarding
Art Direction
Photo retouching
Image enhancement
Project management
BACKGROUND
ARC is a modern, professional and friendly veterinary specialist centre that required high quality photography for use on their website and in all promotional marketing collateral.
THE CHALLENGE
To capture a real life, working environment with unpredictable pets was the first challenge. Secondly, it's important the viewer connects with the photography, as though they're a part of this modern, pet-friendly environment.
THE WORK
Conceptualising framing, point of view, specific lighting techniques and interaction to capture key requirements within the brief. This also included photo retouching and high-level enhancements to further strengthen the overall feel.
Once the mood boards had been created capturing the desired look, each shot was systematically composed and explored to achieve the end result - to feel "real" and connect with the viewer. The large range of images were reduced down to six key hero shots which we finalised with retouching and enhancements. The outcome - an enjoyable project working with some extremely, well-behaved pets.
