We brought this project to life with:
Conceptualisation
Project logo creation
Storyboarding
2D motion graphics
3D modeling
Video editing
BACKGROUND
The Western Bay is experiencing unprecedented growth, the current transport network is struggling, and roading infrastructure is becoming more unaffordable by the day.
THE CHALLENGE
To conceptualise and bring to life the changes and improvements of the new Bayhopper regional services using urban visuals and individual outlines of the key bus routes.
THE WORK
Using 2D and 3D we were commissioned to build and showcase the redesign of direct routes, and stronger connections between areas outside of the CBD.
Bay of Plenty Regional Council wanted to showcase their new public transport network which will enable growth, respond to the current issues on the network and deliver better outcomes for our diverse community.
From December 2018, the network will provide more direct routes and stronger connections between areas outside of the CBD. The buses will be packed with features including free wi-fi, bike racks, audio and visual stop information, and CCTV.
Using a combination of freehand drawing, icon development, DEM Earth height maps, 3D animation and 2D motion graphics, we visually showcased the new bus routes to create an informative video for Council and public viewing.
““Braincell Creative were fantastic to work with. They nailed the brief and continued to be nimble and flexible with changes required to our animation. Nothing was too hard and all milestones were reached well ahead of our deadlines.””