We brought this project to life with:
Conceptualisation
Storyboarding
Illustration
2D motion graphics
2D Character animation
Project management
BACKGROUND
With the removal of all residential glass recycling by Tauranga recycling providers, the local City Council introduced a new kerbside glass collection service in October 2018.
THE CHALLENGE
To conceptualise and produce an easy to understand, animated video that shows residents how to recycle glass correctly for the new kerbside glass collection service.
THE WORK
Braincell were commissioned to create a friendly animated video using illustration and 2D animation that explains the correct process in a straight forward way.
Tauranga City Council needed to inform residents on the correct procedure to recycle glass at the kerbside correctly. The animation had to have an approachable and friendly tone of voice while ensuring it conveyed the key core message:
Glass Recycling - Do it Right.
The process began by designing and illustrating all the characters along with any necessary props and environments needed to tell the story. Then, using Adobe After Effects the characters were brought to life. Key messages were included along the bottom of each scene to further reinforce the process. Audio was then added with voice overs along with sound effects and music to enhance the friendly tone.
““We’ve had fantastic feedback on the video! Thanks for all your work, much appreciated.””