We brought this project to life with:
Script writing
Conceptualisation
Storyboarding
Producing
Location sourcing
Directing
Video editing
Footage enhancement
Project management
BACKGROUND
Formed in 1992, NZKGI represents, advocates, supports and protects all growers and grower entities around New Zealand.
THE CHALLENGE
To capture the emotion within the client brief and produce a video that conveyed NZKGI’s beginning, present and future.
THE WORK
Braincell were commissioned to conceptualise, source locations, storyboard, direct and creatively edit the video.
The future of the kiwifruit industry is bright and an essential part of New Zealand’s economy. NZKGI, the voice of New Zealand’s kiwifruit growers, had a story to tell and wanted to bring it to life.
Starting with a set of key points to be conveyed, the script was developed and voiced. The script was then used as the base to source locations and create the final storyboard for filming.
In our editing suite, using a mix of existing, sourced and new footage, the footage was colour-enhanced and creatively pieced together to form a strong and emotive video to tell NZKGI’s story.
““Looks great!””