Case Studies
Case Studies
A sample of our work
Dunedin City Council
School Road Safety
We brought this project to life with:
Conceptualisation
Storyboarding / Script Writing
Character Development
Voiceover
2D Animation
Project Management
BACKGROUND
Too many people are dying or being seriously injured on Dunedin’s roads and nearly half of those deaths and injuries involve vulnerable roads users – children, the elderly, pedestrians and people on bikes or motorcycles.
THE CHALLENGE
To create a friendly animation highlighting how with lower speeds and better infrastructure such as crossing points with shorter crossing distances and better visibility, can increase road safety around schools.
THE WORK
Braincell was commissioned by Dunedin City Council to create a 2-minute animation for Connecting Dunedin. This animation was used to promote School Road Safety on their website and various social media platforms.
As an educational piece, the client brief was to cleverly convey the problems they were facing with road safety and what they were going to do to rectify these issues within a fun, friendly and down-to-earth animation.
Using the script as a reference, we created the storyboard and all necessary assets for client approval. With After Effects, the characters, props, and environment were animated and accompanied by music and sound effects to bring the project to life.
View the final animation below.
““So clever! Thanks for all your work on this, I’m really happy with how it’s turned out. Hopefully, we’ll be working together again in the future.””
CLASSIC BUILDERS
Growhome
We brought this project to life with:
Conceptualisation
Character Development
Storyboarding
Illustration
2D/3D Animation
Project Management
BACKGROUND
Growhome is a home designed to be built in stages. The concept is to create the home you need and can afford now, while factoring in future growth plans. So, as you need more space, you won't have to think about buying bigger, simply extend!
THE CHALLENGE
To create a fun animation highlighting the different scenarios of how the homeowner can start smaller and grow their home as it’s needed. Whether it’s an extra room or two, or extending to create an at-home business, Growhome has you sorted.
THE WORK
Braincell were commissioned by Classic Builders in Tauranga to create the feature 2-minute animation as well as four shorter cut-downs animations to promote the Growhome model on their website and various social media platforms.
We were excited to work on this amazing project with Classic Builders.
As an educational piece, the client brief was to cleverly convey how Growhome worked via a fun, informative animation, accompanied by a friendly and down-to-earth tone of voice.
After developing the look and feel of the animation (using the script as reference), we went to work developing the storyboard and creating all necessary assets. Using a combination of After Effects and Cinema 4D, the characters, props, environments and final ‘home’ were brought to life, with the voiceover used for pace and timing of the animation. Music and sound effects were added to provide the extra level of life to finalise the project. Check out the final animation below.
““Braincell have been a key strategic partner in the launch of our new product, Growhome. We knew early on video would be integral in explaining such a new concept, however we were surprised and delighted with just how powerful video could be in the hands of Braincell Creative. The team evolved our concepts from the ground up and added their own flavour to take this video to a new level. Thank you for crafting a video we’re very proud to call our own.””
SORTED LOGISTICS
Lego Client Gifts
We brought this project to life with:
Project management
Conceptualisation
Graphic design
BACKGROUND
Renowned for innovation, dedication and technology, Sorted Logistics connect partnerships with performance to become their customers’ navigators in the world of trade. They needed client gift to reflect those values.
THE CHALLENGE
To recognise customer loyalty and create brand awareness, Sorted Logistics approached Braincell to develop a product, not only relevant in their area of business, but also memorable, expandable and fun!
THE WORK
We were commissioned to conceptualise, source and design a range of genuine LEGO toys. This included packaging design, decal application, user instructions to build, and assembly into complete kits.
We all loved to play with LEGO as a kid – the nostalgia, sentimental and emotional connection attached to it made it a perfect client gift. With the Sorted Logistics LEGO toys sitting proudly on the client’s desk or shelf, it creates on-going brand awareness, reminding the client their partnership with Sorted Logistics is always appreciated.
After sourcing and developing different configurations of LEGO, the brand was applied to reflect their life-size vehicle branding, along with creating packaging design and user instructions on how to build the kit.
The truck (2018) and forklift (2019) were the initial toys that formed the Sorted Logistics LEGO fleet. This has grown to include a mail van (2020) and container truck (2021) - with two new LEGO toys on their way.
““PERFECT! YOU’RE SO GOOD!””
THUMBNAIL PRODUCTIONS
Kenwood CookEasy+ Teaser
We brought this project to life with:
3D Animation
3D Surface Shading
3D Environment & Lighting
Footage Enhancement
Video Editing
Project Management
BACKGROUND
The Kenwood CookEasy+ is the result of 70 years’ experience in culinary preparation. Set for release in September 2019, it will set the standard in home cooking and preparation.
THE CHALLENGE
To create a teaser animation highlighting the visual beauty and design of the Kenwood CookEasy+ without giving away too much about product functionality.
THE WORK
We were commissioned to create a 30 second teaser animation for both a product reveal at a culinary expo in France and also a social media version to be used after the event.
With a release date of September set for the CookEasy+, Kenwood France required a teaser animation to showcase the product’s visual form. With a focus on the beauty of design and story of elegance, we developed the animation with medium paced, close-up shots of the main design elements before a subtle reveal of the full product at the end. The overall look is refined with stunning lines and dramatic lighting.
After receiving the original CAD model of the CookEasy+ from Thumbnail Productions, it was put through a conversion and clean-up process and taken into our animation software. Using the client’s brief and storyboard as reference, shaders were then developed along with exploring various lighting and environment options to achieve the final dramatic look. To bring the product to life, camera animation was created for each sequence and the look was further developed. Colour treatment and visual effects were then applied and edited together with transitions and music to combine into a professional video output.
““Great work! Thanks so much to you all.””
DOHERTY COUPLERS & ATTACHMENTS
Diesel Dirt & Turf Expo
We brought this project to life with:
Graphic design
3D Visualisation
Project management
BACKGROUND
With the National Diesel Dirt & Turf Expo being Australia’s largest construction industry expo, it’s one of the main annual events for Doherty Couplers & Attachments to showcase their earthmoving attachments.
THE CHALLENGE
We were given the challenge to cohesively group Doherty Couplers & Attachments and Augertorque under the Kinshofer parent company’s umbrella. The main objective was to give each company equal exposure.
THE WORK
To create a full visual display and print material based on the stand concept. In addition, to help Doherty & Augertorque grasp how the stand would look, we created a 3D visualisation to bring the concept to life.
The DDT Expo is a key tradeshow based on the amount of business it generates for exhibitors, and this year, as part of the Kinshofer Group, Doherty wanted to pair up with their Australian sister company, Augertorque and create their largest exhibition stand to date.
Using 3D to help visualise banner placement and size, the 3D became a vital tool to edit and refine the layout, and showcase products including new technology and a wide variety of attachments from Kinshofer, Doherty and Augertorque.
The exhibition stand was a hit with customers and suppliers. As a result, the stand took top accolades Winning Best Large Stand and Best Overall Stand.
Congrats to Doherty!
““Cheers Janine and the boys, we are all winners!””
Tauranga City Council
Challenge of 15th Ave
We brought this project to life with:
Conceptualisation
Storyboarding
Campaign development
Script writing
Illustration
2D motion graphics
Video editing
Graphic design
Project management
BACKGROUND
With the Welcome Bay underpass almost complete and 15th Avenue traffic under pressure TCC needed to talk to the community about their plans for 15th Avenue
THE CHALLENGE
To create a friendly, educational animation acknowledging the issues and solutions for 15th Avenue challenges. Most importantly, that we aren't just stuck in traffic. We are the traffic.
THE WORK
Braincell were commissioned to create a short entertaining 2D animation highlighting the issues and solutions for 15th Avenue that had a friendly, down to earth feel.
Once the Welcome Bay underpass is open, people may find themselves stuck in the familiar 15th Avenue queues. TCC wanted to challenge peoples car-centric view of the world so people understand that 15th Avenue is not an easy fix and everyone has a role to play in the solution.
Using freehand drawings and After Effects, Braincell animated the 15th Avenue traffic through series of scenarios of what is happening with the traffic and how TCC plan to reduce congestion, with the added view of thinking in terms of environment, city living and community.
To showcase on the TCC Facebook page and help with community conversations, Braincell brought the issues and solutions of 15th Avenue to life to help people through some slightly different thinking.
““Groovy. Likin’ it. This is so cool.
Everyone’s loving it!””
COMVITA
Comvita Manuka
We brought this project to life with:
Script writing
Conceptualisation
Storyboarding
Producing
Location sourcing
Directing
Video editing
Footage enhancement
Project management
BACKGROUND
Comvita needed two 3-minute videos to encompass the source, heritage, New Zealand and product in use for an online shopping event in China called SinglesDay (known as 11/11).
THE CHALLENGE
Within an extremely tight deadline, we had to produce two beautiful, slow sweeping videos featuring the essence of Comvita and their new products targeting the Chinese market.
THE WORK
Braincell were commissioned to conceptualise and capture the emotion within the client brief, source locations, storyboard, direct and creatively edit into two separate videos.
Passionate about helping people be well and connect with the goodness of nature, Comvita created two new products - Manuka Honey Sachets and Manuka Lozenges - targeted to their Chinese market. They needed to bring to life the background story of the product by showcasing the source of Manuka, the heritage of Comvita and their founders, as well as highlighting the various occasions both products could be used while on the go.
Starting with a set of key points to be conveyed in the videos, we worked our magic to form the final scripts to be voiced. These scripts were then used as the base to source locations and create the final storyboard for filming.
Working alongside the client, we directed the filming over three days to ensure the mood, emotion and required angles were perfectly captured to effectively tell their story...and that everything ran to schedule. All three days were completed as planned. In fact, even our order for good weather was perfectly timed!.
Back in our editing suite, we used a mix of existing, sourced and new footage which we colour-enhanced and creatively pieced together to form the final English and Chinese translated Manuka Lozenge and Manuka Honey Sachet videos.
““We are so happy with the outcome of our beautiful new product videos, specifically for our China Market. Thank you for bringing to life the visual essence of our brand in an exceptionally super short timeframe.
We love it!””
HP GROUP
Brand Strategy
We brought this project to life with:
Marketing strategy
Brand strategy & design
Conceptualisation
Logo development
Website design
Project management
BACKGROUND
HP Group is a consultancy business offering companies/professionals and sporting teams/athletes the knowledge, tools and support required to create an environment and mind-set enabling performance of the highest level.
THE CHALLENGE
Create a brand strategy and brand so the target audience recognises investing in their team or corporate environment can result in higher performance, greater productivity and lower staff turnover.
THE WORK
We created a dedicated brand strategy ensuring it conveyed a professional, knowledgeable and sincere tone of voice.
Having worked with the NZ Warriors, NZ Golf and San Francisco Giants, the HP Group were expanding their focus to target corporations and executives, as well as sports coaches interested in developing themselves and/or their team to perform at the highest level. The brand strategy helped define their story, vision, brand core, identity and tone of voice.
The logo was then developed using a bold, robust type font with an arrow element to suggest positive, forward thinking focus and the journey the client will take with the HP Group to deliver an increase in performance and personal growth. The arrow element also uses a 90 degree point as the turning point in mind-set direction. Once the logo had been developed we rolled out other marketing touch points include business card and website design.
““Nice work... love it!””
POST HASTE GROUP
The Movement
We brought this project to life with:
Brand strategy and design
Marketing strategy
Marketing collateral
Campaign management
Project management
Video production
Website design & development
Email content creation
Digital & promotional assets
BACKGROUND
To help drive positive lifestyle change for employees, Post Haste Group contacted us to strategise, conceptualise and implement.
THE CHALLENGE
To create a lifestyle campaign that staff, contractors and management would participate in and enjoy while improving their overall general health and wellbeing.
THE WORK
We created The Movement - a
health initiative with activations designed to motivate staff to take
part and reach their goals.
We finessed the strategy and concept, designed the brand and identity, created an inspirational video and built an online hub to help grow The Movement community.
We brought The Movement to life through marketing activations and competitions. Uptake of the programme was quick, over 64% of employees took
part with individuals and teams competing with each other and branches
from around the country.
For its positive impact on employees the campaign won the Award for Health,
Safety and Wellbeing at the NZ 2017 HR Awards.
““Braincell were successful in securing our project due to their active listening, and excellent creative understanding, process and solutions...the project was supported by a detailed strategy scope document providing key milestones and expectations from both parties.” ”
TAURANGA CITY COUNCIL
Water Use
We brought this project to life with:
Conceptualisation
Storyboarding
Illustration
2D motion graphics
2D Character animation
Project management
BACKGROUND
Our water usage increases in the warmer months and can lead to water restrictions, so Tauranga City Council wanted to educate the end user on conserving water and how water is processed and stored.
THE CHALLENGE
To conceptualise and produce friendly and informative animations dispelling myths around water supply, as well as educating the viewer on water usage through summer, saving water and water storage.
THE WORK
Braincell were commissioned to create 4 x animations to be used on the client's social media channels, their website as well as for educational events and programmes (Waterline).
With our summer becoming hotter and longer, Tauranga City Council wanted to educate the community about where our water comes from, how it's treated and why it's important we all play our part in conserving it. Their core message to communicate was "There’s enough to go around, if everyone does their bit".
With each animation needing different elements, the illustrations were hand drawn and taken into After Effects where they were animated and sequenced to the voice over. Music and sound effects were then added to enhance the friendly feel and bring it the videos to life.
““The team at Braincell were great to deal for our water conservation videos. Janine was very clear with us during the brief development stage so both parties 100% understood desired outcomes and costs. Once we pushed go on the project development, the process was seamless and everything was delivered on time!.””
Tauranga City Council
15th Ave Sequels
We brought this project to life with:
Conceptualisation
Storyboarding
Campaign development
Script writing
Illustration
2D motion graphics
Video editing
Graphic design
Project management
BACKGROUND
Following on from their first 15th Ave video ‘we aren’t stuck in traffic - we are the traffic!’... Tauranga City Council (TCC) needed multiple sequels explaining why they cannot simply fix the traffic.
THE CHALLENGE
To create multiple animated videos acknowledging the challenges of fixing the traffic and the best way to move more people (not cars) around Tauranga city.
THE WORK
We were commissioned to create multiple animations as a sequel to TCC’s 15th Avenue animation, using a combination of new and existing graphics in order to educate and inform viewers.
We’re often hearing (if not voicing) concerns regarding Council and the need to fix the traffic. However, it’s not an easy fix as there’s simply not enough room in the city for all the cars and there never will be.
Tauranga is New Zealand’s fastest growing city, built around beautiful but narrow peninsulas and waterways so the roads fill up quickly. TCC needed to educate and inform the public that instead of trying to move more cars around the city, it was time to start an open discussion about the best way to move more people around the city.
Using freehand drawn assets created in our first animation and animated in After Effects, additional assets were developed for different scenarios to reinforce the messages TCC wanted to convey.
The animations were then showcased on social media to encourage discussion on how to make Tauranga safe and as easy as possible for people of all ages and abilities to move around more effectively.
““Groovy. Likin’ it. This is so cool.
Everyone’s loving it!””
BOPRC
New Western Bayhopper Network
We brought this project to life with:
Conceptualisation
Project logo creation
Storyboarding
2D motion graphics
3D modeling
Video editing
BACKGROUND
The Western Bay is experiencing unprecedented growth, the current transport network is struggling, and roading infrastructure is becoming more unaffordable by the day.
THE CHALLENGE
To conceptualise and bring to life the changes and improvements of the new Bayhopper regional services using urban visuals and individual outlines of the key bus routes.
THE WORK
Using 2D and 3D we were commissioned to build and showcase the redesign of direct routes, and stronger connections between areas outside of the CBD.
Bay of Plenty Regional Council wanted to showcase their new public transport network which will enable growth, respond to the current issues on the network and deliver better outcomes for our diverse community.
From December 2018, the network will provide more direct routes and stronger connections between areas outside of the CBD. The buses will be packed with features including free wi-fi, bike racks, audio and visual stop information, and CCTV.
Using a combination of freehand drawing, icon development, DEM Earth height maps, 3D animation and 2D motion graphics, we visually showcased the new bus routes to create an informative video for Council and public viewing.
““Braincell Creative were fantastic to work with. They nailed the brief and continued to be nimble and flexible with changes required to our animation. Nothing was too hard and all milestones were reached well ahead of our deadlines.””
ABB
Water Analysis
We brought this project to life with:
2D motion graphics
Video editing
Project management
BACKGROUND
Our client, UK based agency Thumbnail Productions, supplied the pre-approved client storyboard along with all HD footage and imagery for the production.
THE CHALLENGE
With a lower client budget, we had to create a professional video that “didn’t look like PowerPoint”. It also needed to flow logically and have movement.
THE WORK
The final production consisted of a seamless edit using animated type, technical embellishments and colour enhancement to lift overall quality.
Using a technique called the Ken Morse effect to bring movement and life to the still images, cross-hair animation was then over-layed to add a sense of focus. This style of animation reinforced the ‘analyze’ theme throughout which was accompanied by the animated tech/flourish elements.
SUMMARY: This is the perfect editing solution for when a client’s budget is lower but they’re keen to achieve a level of quality. Overall, we are creating motion wherever possible to keep the viewer engaged while key information is being communicated.
““...client really loves it, you’ve done a brilliant job. They find it engaging and are very happy with results...big thanks!””
NZKGI
Brand Story
We brought this project to life with:
Script writing
Conceptualisation
Storyboarding
Producing
Location sourcing
Directing
Video editing
Footage enhancement
Project management
BACKGROUND
Formed in 1992, NZKGI represents, advocates, supports and protects all growers and grower entities around New Zealand.
THE CHALLENGE
To capture the emotion within the client brief and produce a video that conveyed NZKGI’s beginning, present and future.
THE WORK
Braincell were commissioned to conceptualise, source locations, storyboard, direct and creatively edit the video.
The future of the kiwifruit industry is bright and an essential part of New Zealand’s economy. NZKGI, the voice of New Zealand’s kiwifruit growers, had a story to tell and wanted to bring it to life.
Starting with a set of key points to be conveyed, the script was developed and voiced. The script was then used as the base to source locations and create the final storyboard for filming.
In our editing suite, using a mix of existing, sourced and new footage, the footage was colour-enhanced and creatively pieced together to form a strong and emotive video to tell NZKGI’s story.
““Looks great!””
TAURANGA CITY COUNCIL
Glass Collection
We brought this project to life with:
Conceptualisation
Storyboarding
Illustration
2D motion graphics
2D Character animation
Project management
BACKGROUND
With the removal of all residential glass recycling by Tauranga recycling providers, the local City Council introduced a new kerbside glass collection service in October 2018.
THE CHALLENGE
To conceptualise and produce an easy to understand, animated video that shows residents how to recycle glass correctly for the new kerbside glass collection service.
THE WORK
Braincell were commissioned to create a friendly animated video using illustration and 2D animation that explains the correct process in a straight forward way.
Tauranga City Council needed to inform residents on the correct procedure to recycle glass at the kerbside correctly. The animation had to have an approachable and friendly tone of voice while ensuring it conveyed the key core message:
Glass Recycling - Do it Right.
The process began by designing and illustrating all the characters along with any necessary props and environments needed to tell the story. Then, using Adobe After Effects the characters were brought to life. Key messages were included along the bottom of each scene to further reinforce the process. Audio was then added with voice overs along with sound effects and music to enhance the friendly tone.
““We’ve had fantastic feedback on the video! Thanks for all your work, much appreciated.””
SORTED LOGISTICS
Health & Safety
We brought this project to life with:
Conceptualisation
Storyboarding
Illustration
2D motion graphics
Video editing
Project management
BACKGROUND
K.O.M.S (Keep Our Mates Safe) is the Health & Safety initiative Sorted Logistics designed to safeguard their visitors, contractors and drivers and provide key Health & Safety information on their arrival.
THE CHALLENGE
To conceptualise and bring to life K.O.M.S and the Health & Safety messaging in an engaging, easy to understand way.
THE WORK
Using 2D animation Braincell were commissioned to create three 'easy to update' Health & Safety videos which were customised across the five Sorted Logistics branches.
The three main AV's were produced for Visitors, Contractors and Drivers and were adapted for the five branches resulting in a total of 15 AV's.
Braincell's approach reflected a light-hearted and fun feel to a serious subject. By adding some 'kiwi humour', the viewers could connect and remain engaged throughout the presentation without it discrediting the valuable information being conveyed.
““Bloody high praise at this end! That’s two projects in a row...you’re making a real impression!!””
Export New Zealand
BOP ExportNZ Awards
We brought this project to life with:
Conceptualising
Storyboarding
Art direction
Filming & directing shoot
Video production
Project management
Creative design
Website design
Event management
BACKGROUND
For over eight years we’ve produced the annual Bay of Plenty ExportNZ Awards. It’s the highlight of our year as we push creative boundaries while incorporating the key sponsors!
THE CHALLENGE
To create and bring to life a fun, innovative and engaging awards theme. Ensuring fresh, creative thinking is applied to give each of the yearly awards its own unique look and feel, and personality.
THE WORK
Once the awards theme is confirmed and approved, our creative team come up with the overarching conceptual, design and other themed promotions which is used throughout the awards campaign.
The awards marketing material, including a fresh design for the website, Save the Date forms, invites, programme guides, menus, tickets and posters is created and used to promote the event through print and digital.
We’re also involved with the ideation and storyboarding of the awards teaser and main launch video, managing the whole process seamlessly from start to finish including the filming, creative direction and editing of the video.
It's all about pushing the creative boundaries. We love it!
““Braincell has been the creative partner of the Bay of Plenty ExportNZ Awards for over 8 years. They’re an integral part of bringing our annual awards events to life and ensuring every aspect of our event theme is professional and unique.
Our continued relationship with Braincell is a special one. We would highly recommend the team for any high level project needing to be brought to life.”
”
OPAC
Photography
We brought this project to life with:
Conceptualisation
Copy Writing
Art Direction
Design
Image enhancement
Project management
BACKGROUND
OPAC (Opotiki Packing & Cool Storage Ltd) deliver full orchard management, orchard services and post-harvest services to kiwifruit growers in the Eastern Bay of Plenty, Te Puke and Hawkes Bay.
THE CHALLENGE
To conceptualise and design the OPAC brand to capture three core values that ultimately define who OPAC are and what they do.
THE WORK
Using a transparent design approach to let the brand naturally shine through, we created a series of images focused on each of OPAC core values.
After developing a cyclic approach to their core values:
"Growing Great Fruit - Growing Great People - Growing Great Communities",
mood boards were created to define the desired look and feel for each value.
To ensure the viewer connected with the imagery, photography took place using their actual workers and growers. These were then enhanced before overlaying the core value messages.
““Thank you so much for being able to do everything so quickly. You guys have been excellent to deal with and we’re really pleased with the new Brand Statements, photography and videos!””
NZ AVOCADO
Where have all the avocados gone
We brought this project to life with:
Conceptualisation
Storyboarding
Illustration
2D motion graphics
Video editing
Project management
BACKGROUND
NZ Avocados needed to educate consumers about the seasonality of avocados, the irregular bearing of the avocado trees and highlight that all avocados sold in New Zealand are grown in New Zealand.
THE CHALLENGE
To conceptualise and bring to life key messages informing consumers about the seasonality of avocados while keeping them engaged throughout the entire animation with a friendly and trustworthy tone of voice.
THE WORK
Braincell were commissioned to create a short, entertaining and easy to understand 2D animation targeted to the consumer and secondly to show growers / stakeholders the proactive approach to supply issues.
With less avocados expected in the coming months and throughout the next season, Braincell used a simple "cut-out" 2D animation style with clean, easy to read messages to illustrate key messaging and help manage consumer expectations. Once the key messages were defined through the storyboarding and scripting process, graphical elements were created and then animated to bring the concept to life.
This project flowed onto the development of dedicated videos targeting the growers to educated them on pruning for growth, and regular and irregular bearing of avocados.
““Braincell have been a pleasure to work with. They worked within our budget to create a clever animation, making a complicated topic fun and easy to understand. The project was much faster than expected and we’re delighted with the result. I look forward to working with them again in the future.””
ARC
Photography
We brought this project to life with:
Conceptualisation
Storyboarding
Art Direction
Photo retouching
Image enhancement
Project management
BACKGROUND
ARC is a modern, professional and friendly veterinary specialist centre that required high quality photography for use on their website and in all promotional marketing collateral.
THE CHALLENGE
To capture a real life, working environment with unpredictable pets was the first challenge. Secondly, it's important the viewer connects with the photography, as though they're a part of this modern, pet-friendly environment.
THE WORK
Conceptualising framing, point of view, specific lighting techniques and interaction to capture key requirements within the brief. This also included photo retouching and high-level enhancements to further strengthen the overall feel.
Once the mood boards had been created capturing the desired look, each shot was systematically composed and explored to achieve the end result - to feel "real" and connect with the viewer. The large range of images were reduced down to six key hero shots which we finalised with retouching and enhancements. The outcome - an enjoyable project working with some extremely, well-behaved pets.
NZ TRANSPORT AGENCY
Baypark to Bayfair Link Upgrade
We brought this project to life with:
Conceptualisation
Storyboarding
Surface modeling
Animatics
2D motion graphics
3D modeling
Video production
3D still images
Project management
BACKGROUND
With an estimated cost of $120M, one of the Bay of Plenty's largest infrastructure projects is being developed in four stages, with stage four to be completed in 2020.
THE CHALLENGE
To conceptualise and bring to life the Baypark to Bayfair upgrade (Bay Link) based on a set of 2D line drawings and urban visuals. To be completed within an extremely tight deadline!
THE WORK
Braincell were commissioned to build and showcase the construction for each of the four stages of the project in 2D and 3D, highlighting traffic flow and minimised impact for commuters.
Not only will the upgrade provide improvements to the SH2/SH29A Te Maunga intersection, SH2 Maunganui Road/Girven Road intersection, and complete the eastern corridor for the Bay of Plenty, it will also ease congestion by separating state highway and local road traffic - improving on the journey time savings - and provide safer walking and cycling connections for pedestrians and cyclists.
To showcase this for the public open day in October and other stakeholder events, Braincell brought the Bay Link upgrade to life, visualising the construction work and traffic flow for each of the four stages.
Using DEM Earth, 3D animation and 2D motion graphics we were able to visually showcase the scale and complexity of the project. Each of the four stages were built and portrayed using 3D maps of the area, accompanied by key 3D animation including new roading, people, cars and vegetation to help bring the project to life. 3D stills of key impact areas were also created to enable viewers to focus on the detail, as well as a 3D render for the proposed overbridge.
““The info days were positive with over 300 people attending (which is good considering it was school holidays!). The animation looked great, and people got a lot out of the A0 sized 3D stills from the animation - they loved pouring over the detail. Thank you for making it happen!””
SOUTHERN PRODUCE
Avanza Avocados
We brought this project to life with:
Conceptualisation
Storyboarding
2D motion graphics
3D modeling
Video editing
Project management
BACKGROUND
We originally built Andy in 2016 for Tauranga-based Southern Produce, who wanted a friendly, likable character to represent their brand in merchandiser education videos.
THE CHALLENGE
This second video focused more on importers created for the Asian market. We had to ensure we delivered a balance between showcasing technical points and keeping viewer interest.
THE WORK
Braincell were commissioned to build additional 3D animated movements to complement Andy's existing gestures, and bring these together alongside a mix of 2D, video and photography.
Conceptualising and bringing characters to life in 3D is definitely classed as the 'fun' projects for the Braincell team. And, it's such an interesting process - what starts as a rough illustration, ends up having its own personality and gestures.
Andy the Avo rocks!
““Appreciated, once again clever stuff, Janine! We’re really happy with it.””
DOHERTY COUPLERS AND ATTACHMENTS
Using strategic marketing to drive business growth
We brought this project to life with:
Brand strategy and design
Marketing strategy
Media planning & placement
Press releases & media management
Advertising design
Video production
Trade show stands & collateral
Building & vehicle signage
Website design & development
App design & development
Email content management
Digital & promotional assets
BACKGROUND
With limited marketing resources, Doherty engaged Braincell as their external marketing manager to look after all strategic, marketing and planning services.
THE CHALLENGE
To fully understand Doherty's business strategy, needs and goals, adding value to the business through strategic development, design and marketing.
THE WORK
As part of the extended team, we're officially Doherty's brand champions and provide the full range of services including strategy, design, PR and video.
Strategy
Working alongside the senior management team, we developed the long-term marketing strategy for Doherty. Once finalised, it was then broken down into yearly stages to implement the strategy and effectively monitor and measure the results.
Reviewed each year, targets were increased and changes made to drive the desired growth in both the Australasia and global markets. To align with the strategy, a new look was created to lift and better portray the Doherty brand internationally.
Digital
We designed and developed the Doherty website and app, created all promotional video, as well as all digital banners for advertising and promotion. View one of Doherty’s client video case studies we recently created here.
Large format and trade shows
For professional presence at trade shows we created all the stand enhancements including all the marketing collateral. As extra branding and marketing we designed vehicle wraps for company cars and have used design and large format printing on the building exterior.
Media
We plan and book all media including designing and dispatching all print and digital advertisements. We also plan, write and send all press releases.
Results
Since Braincell came on board in 2012 to manage the marketing activity at Doherty Couplers and Attachments, the business has seen:
A shift from Australasian to global focus resulting in signed US partnership
Expansion into European market
30% year on year compounding growth in revenue
Increase from 11 to 33 employees (and growing)
One New Zealand workshop to three (1 x NZ and 2 x Australia)
Brand recognition and brand loyalty increase
Engaged social media followers – from 0 to 8200+
Steady increase in sales conversions
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““Brilliant work, guys. We’re constantly getting comments on the quality of our new marketing collateral from clients (and competitors!). It’s certainly taken our brand to another level.””
MEDIAWORKS
The Sound
We brought this project to life with:
Brand strategy and design
Marketing campaign
Creative design
Advertising design
Large format design and print
Video production
Photo manipulation
Print advertising
Digital advertising
BACKGROUND
MediaWorks approached us with the
brief to conceptualise the look and
feel for The Sound radio station.
THE CHALLENGE
To create a brand that would be easily recognised, relate to the target audience and visually representing the type of
music played on The Sound.
THE WORK
We created the The Sound's new brand and identity, then rolled this out using billboards, advertisements, bus backs
and digital banners.
Once the brand was successfully completed we designed The Sound’s marketing campaigns including the ‘Know Your Sound’ campaign. This involved using iconic music legends to bring the creative to life and promote the ‘Know Your Sound’ competition.
Our work on the ‘Know Your Sound’ campaign helped it to become a finalist for the
Best Marketing Campaign Award at the 2017 NZ Radio Awards.
““…the ‘Know Your Sound’ campaign got nominated today for Best Marketing Campaign at the NZ Radio Awards. A good chunk of that goes to the amazing artwork Braincell created so well done! Couldn’t have done it without you :-)””
ZESPRI
Making kiwifruit look beautiful
We brought this project to life with:
Creative concepts
Storyboarding
Art direction
Filming of shoot
Direction of shoot
Creative video
Video production
High-end retouching
Project management
BACKGROUND
Working with Zespri we’ve delivered several bespoke projects using our team's experience and expertise.
THE CHALLENGE
To help bring the Zespri brand and product to life visually using video and high-end image enhancement.
THE WORK
We managed a product/beauty photoshoot and the Zespri System video from concept through to delivery.
Zespri Product/Beauty Shots
Starting with a reverse brief to show our understanding of the product, we provided creative direction and project management of the filming, followed by high-end retouching of the final product beauty shots making the product look fresh, premium and beautiful. See the 'before' and 'after' images here.
Zespri System video
We also created a video showcasing the complete Zespri system for the kiwifruit industry. This was a large-scale video project filmed over 12 months (to take into account the various seasons) which we managed from start to finish.
Our involvement included all pre-production (as well as the scheduling, sourcing of locations, talent and establishing the settings); and the high-end post production to professionally craft all footage into five separate professional videos.
“The Braincell team added value to this entire project based on our experience, knowledge and expertise ensuring we delivered the best result for our client. The successful outcome provided a professional end product delivered on time, on budget and on brief = happy client!”
OPUS INTERNATIONAL CONSULTANTS
Creative video & marketing collateral
We brought this project to life with:
Concept & design
Storyboarding
Script refinement
Illustration
Animation
Creative video
Video production
Marketing collateral
Social banners
BACKGROUND
We've worked with Opus International - a global infrastructure development and services company - on a variety of branding and technical projects.
THE CHALLENGE
To create marketing collateral and video content for the New Zealand market with limited brand resources, while keeping true to the global brand.
THE WORK
In addition to creating marketing collateral including postcards, letterhead, notebooks and a range of images for Opus International's digital channels...
...several videos were also produced using an animated hand-drawn illustration style to provide a unique look and feel. This treatment works well to give the videos a friendly tone and visual appeal.
We also created a video for the Opus Working Alone App, a technical app designed to keep workers safe by tracking team members working alone on jobs. Using video and animation we were able to make complicated, technical messaging simple and easy to understand.
““The roll-out today went extremely well. Once again, you’ve made me look good. I look forward to being able to pick off some more work so we can stay in touch!”
”
POST HASTE
Reimagining a
corporate brand
We brought this project to life with:
Brand research and development
Brand strategy and design
Conceptualising and storyboarding
Creative direction
Filming and editing
Video production
Event management
Project management
Marketing collateral
BACKGROUND
The Post Haste brand was created back in the 1980’s and needed to be refreshed to align it with the company’s present core values.
THE CHALLENGE
To follow the company vision, mission and core values. give the brand a more modern feel and brand perception within the market.
THE WORK
Initially, we researched the original brand including design, strategy, history and journey to date - working through the project objectives before we...
...aligned everything to Post Haste’s vision, mission and core values. The result was a refreshed, modern brand and tagline honouring Post Haste’s offerings.
The brand reimage was revealed at a special event project managed by our team, which included creating a video to reveal the new look to company executives and key stakeholders.
After the big reveal, we managed the roll-out and design of new marketing collateral including a campaign to clients and suppliers, stationery (letterhead, compliment slips, business cards, sales collateral and folders), through to all courier tickets and packaging, and a nationwide vehicle and building signage strategic roll-out.
““A predominant area for us was Braincell treated the project as a strategic living process. Suggested ideas were forth coming meaning the project evolved to be even better than anticipated. It was a major decision to decide whom to partner with. We certainly made the correct decision.”
”