We brought this project to life with:
2D motion graphics
Video editing
Project management
BACKGROUND
Our client, UK based agency Thumbnail Productions, supplied the pre-approved client storyboard along with all HD footage and imagery for the production.
THE CHALLENGE
With a lower client budget, we had to create a professional video that “didn’t look like PowerPoint”. It also needed to flow logically and have movement.
THE WORK
The final production consisted of a seamless edit using animated type, technical embellishments and colour enhancement to lift overall quality.
Using a technique called the Ken Morse effect to bring movement and life to the still images, cross-hair animation was then over-layed to add a sense of focus. This style of animation reinforced the ‘analyze’ theme throughout which was accompanied by the animated tech/flourish elements.
SUMMARY: This is the perfect editing solution for when a client’s budget is lower but they’re keen to achieve a level of quality. Overall, we are creating motion wherever possible to keep the viewer engaged while key information is being communicated.
““...client really loves it, you’ve done a brilliant job. They find it engaging and are very happy with results...big thanks!””