We brought this project to life with:
Conceptualisation
Storyboarding
Campaign development
Script writing
Illustration
2D motion graphics
Video editing
Graphic design
Project management
BACKGROUND
Following on from their first 15th Ave video ‘we aren’t stuck in traffic - we are the traffic!’... Tauranga City Council (TCC) needed multiple sequels explaining why they cannot simply fix the traffic.
THE CHALLENGE
To create multiple animated videos acknowledging the challenges of fixing the traffic and the best way to move more people (not cars) around Tauranga city.
THE WORK
We were commissioned to create multiple animations as a sequel to TCC’s 15th Avenue animation, using a combination of new and existing graphics in order to educate and inform viewers.
We’re often hearing (if not voicing) concerns regarding Council and the need to fix the traffic. However, it’s not an easy fix as there’s simply not enough room in the city for all the cars and there never will be.
Tauranga is New Zealand’s fastest growing city, built around beautiful but narrow peninsulas and waterways so the roads fill up quickly. TCC needed to educate and inform the public that instead of trying to move more cars around the city, it was time to start an open discussion about the best way to move more people around the city.
Using freehand drawn assets created in our first animation and animated in After Effects, additional assets were developed for different scenarios to reinforce the messages TCC wanted to convey.
The animations were then showcased on social media to encourage discussion on how to make Tauranga safe and as easy as possible for people of all ages and abilities to move around more effectively.
““Groovy. Likin’ it. This is so cool.
Everyone’s loving it!””