We brought this project to life with:
Project management
Conceptualisation
Graphic design
BACKGROUND
Renowned for innovation, dedication and technology, Sorted Logistics connect partnerships with performance to become their customers’ navigators in the world of trade. They needed client gift to reflect those values.
THE CHALLENGE
To recognise customer loyalty and create brand awareness, Sorted Logistics approached Braincell to develop a product, not only relevant in their area of business, but also memorable, expandable and fun!
THE WORK
We were commissioned to conceptualise, source and design a range of genuine LEGO toys. This included packaging design, decal application, user instructions to build, and assembly into complete kits.
We all loved to play with LEGO as a kid – the nostalgia, sentimental and emotional connection attached to it made it a perfect client gift. With the Sorted Logistics LEGO toys sitting proudly on the client’s desk or shelf, it creates on-going brand awareness, reminding the client their partnership with Sorted Logistics is always appreciated.
After sourcing and developing different configurations of LEGO, the brand was applied to reflect their life-size vehicle branding, along with creating packaging design and user instructions on how to build the kit.
The truck (2018) and forklift (2019) were the initial toys that formed the Sorted Logistics LEGO fleet. This has grown to include a mail van (2020) and container truck (2021) - with two new LEGO toys on their way.
““PERFECT! YOU’RE SO GOOD!””