We brought this project to life with:
Conceptualisation
Storyboarding
Illustration
2D motion graphics
Video editing
Project management
BACKGROUND
NZ Avocados needed to educate consumers about the seasonality of avocados, the irregular bearing of the avocado trees and highlight that all avocados sold in New Zealand are grown in New Zealand.
THE CHALLENGE
To conceptualise and bring to life key messages informing consumers about the seasonality of avocados while keeping them engaged throughout the entire animation with a friendly and trustworthy tone of voice.
THE WORK
Braincell were commissioned to create a short, entertaining and easy to understand 2D animation targeted to the consumer and secondly to show growers / stakeholders the proactive approach to supply issues.
With less avocados expected in the coming months and throughout the next season, Braincell used a simple "cut-out" 2D animation style with clean, easy to read messages to illustrate key messaging and help manage consumer expectations. Once the key messages were defined through the storyboarding and scripting process, graphical elements were created and then animated to bring the concept to life.
This project flowed onto the development of dedicated videos targeting the growers to educated them on pruning for growth, and regular and irregular bearing of avocados.
““Braincell have been a pleasure to work with. They worked within our budget to create a clever animation, making a complicated topic fun and easy to understand. The project was much faster than expected and we’re delighted with the result. I look forward to working with them again in the future.””