We brought this project to life with:
Conceptualisation
Storyboarding
Illustration
2D motion graphics
Video editing
Project management
BACKGROUND
K.O.M.S (Keep Our Mates Safe) is the Health & Safety initiative Sorted Logistics designed to safeguard their visitors, contractors and drivers and provide key Health & Safety information on their arrival.
THE CHALLENGE
To conceptualise and bring to life K.O.M.S and the Health & Safety messaging in an engaging, easy to understand way.
THE WORK
Using 2D animation Braincell were commissioned to create three 'easy to update' Health & Safety videos which were customised across the five Sorted Logistics branches.
The three main AV's were produced for Visitors, Contractors and Drivers and were adapted for the five branches resulting in a total of 15 AV's.
Braincell's approach reflected a light-hearted and fun feel to a serious subject. By adding some 'kiwi humour', the viewers could connect and remain engaged throughout the presentation without it discrediting the valuable information being conveyed.
““Bloody high praise at this end! That’s two projects in a row...you’re making a real impression!!””