With a release date of September set for the CookEasy+, Kenwood France required a teaser animation to showcase the product’s visual form. With a focus on the beauty of design and story of elegance, we developed the animation with medium paced, close-up shots of the main design elements before a subtle reveal of the full product at the end. The overall look is refined with stunning lines and dramatic lighting.

After receiving the original CAD model of the CookEasy+ from Thumbnail Productions, it was put through a conversion and clean-up process and taken into our animation software. Using the client’s brief and storyboard as reference, shaders were then developed along with exploring various lighting and environment options to achieve the final dramatic look. To bring the product to life, camera animation was created for each sequence and the look was further developed. Colour treatment and visual effects were then applied and edited together with transitions and music to combine into a professional video output.